Capitalizing on its presence at the 82nd Geneva International Motor Show, Bridgestone has launched a new flagship touring tyre: the Bridgestone Turanza T001. With its advanced tread design and materials technology, the Bridgestone T001 will gradually replace the existing Bridgestone Turanza ER300 touring tyre with enhanced focus on safety, comfort, wear life and fuel economy.
The Bridgestone Turanza T001 targets a broad range of vehicles, from mid-sized models and compacts up to large premium sedans, with a line-up covering all popular sizes including larger rim dimensions and higher speed ratings.
“The new Bridgestone Turanza T001 meets today’s most important requirements for a tyre: safety and motoring efficiency. The objective is to achieve total harmony, delivering driving pleasure.” says Tomio Fukuzumi, Director Consumer Products, BSEU.
Improved wet safety and control
The advanced pattern and new High-silica top-tread compound provide the highest levels of safety and handling control in all conditions. High-stiffness lateral and longitudinal shoulder blocks produce optimum road contact, for maximum braking force and handling performance.
The Bridgestone Turanza T001’s asymmetric multi-rib design features wide water-evacuation grooves to ensure high resistance to aquaplaning. Compared to its predecessor, the Bridgestone Turanza T001 provides 2% shorter braking distances in the wet.
Comfort of a top touring tyre
Bridgestone engineers have optimized the Bridgestone Turanza T001 carcass shape and construction for the best possible balance between handling and ride comfort. This comfort is enhanced by the development of a noise-reduction groove that cuts pattern pass-by noise by one decibel compared to the Bridgestone Turanza ER300, already in full compliance with planned 2016 noise legislation.
More efficient motoring
Incorporating Bridgestone’s patented NanoPro-Tech™ compound, the Bridgestone Turanza T001 strikes the perfect balance between low rolling resistance and outstanding wet-weather performance. The interaction between polymers, filler material and other rubber components used in the construction of the tyre is controlled right down to the nano scale. The result is a consistent compound which minimizes friction between carbon molecules, thereby reducing excess heat production and improving both rolling resistance and fuel consumption.
Combined with a lighter weight construction and the optimized carcass shape which reduces deformation, NanoPro-Tech technology helps the Bridgestone Turanza T001 achieve a 19% improved rolling resistance resulting into a 2.3% superior fuel economy. The Flat contact profile facilitates more uniform wear, increasing the tyre life with 15%. The new Bridgestone Turanza T001 will be available across Europe in 40 sizes (15” to 18” rims) in 2012, with a further 37 sizes planned for January 2013.
Story by James Myers, Lewis Lintern, Annette Harada, Miles Murphy & Helena Reed
Gert Meylemans, firstname.lastname@example.org, +32 2 714 68 40
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.