Bridgestone Corporation today unveiled a new Bridgestone symbol and a new brand tagline and announced a refinement of its corporate philosophy, "The Bridgestone Essence", to mark the 80th anniversary of the Bridgestone Group's founding. This enhancement of the Bridgestone symbol and tagline is part of an integrated strategy to further strengthen Bridgestone's brand globally. Available material includes an edited package and stills of the new logo. General views from Geneva Motor Show 2011 also available
Bridgestone Announces New Brand Symbol and Corporate Philosophy - New Video Available
02 Mar
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Bridgestone Corporation today unveiled a new Bridgestone symbol and a new brand tagline and announced a refinement of its corporate philosophy, "The Bridgestone Essence", to mark the 80th anniversary of the Bridgestone Group's founding.
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Bridgestone Announces New Brand Symbol and Corporate Philosophy
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Bridgestone Booth at 2011 Geneva Motor Show
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Bridgestone announces "The Bridgestone Essence", New Corporate Philosophy and Bridgestone Symbol
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