Bridgestone Launches Turanza ER300 Ecopia and the Third Generation of Run-Flat Tyres in Geneva

05 Mar

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Bridgestone focused on environmental performance and safety with the launch of the Turanza ER300 Ecopia and of the third generation of run-flat tyres respectively at the 79th Geneva International Motor Show.

Ferrrarri
Bridgestone Corporation today announced it has successfully developed new technologies and related it’s practical applications that improve the riding comfort of run-flat tires Bridgestone will begin marketing this “third generation” of run-flat tires in 2009, focusing on sales to original equipment manufacturers for installation in new passenger vehicles.

As environmental awareness grows worldwide, automakers are accelerating the introduction of lighter, smaller vehicles. In response to that trend, Bridgestone is confident that its third-generation run-flat tires will significantly advance the use of run-flat tires by original equipment manufacturers, thereby accelerating the elimination of spare tires (emergency-use tires) in passenger vehicles. The company believes that further popularizing the safe and environment-friendly run-flat tires can make a major contribution to society.
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