Stars turned out to celebrate the launch of O2's Priority Moments, with Nicola Roberts taking time out of promoting her new single to spin some tracks as DJ for the exclusive guestlist.
Rival reality babes from TOWIE and Made In Chelsea attended the event along with former Apprentice star Liz Locke, Imogen Thomas. US band The National's also treated guests to a special performance.
The new deal will take on the likes of Groupon, Facebook Deals and Voucher Cloud. The service is mobile and location-based; allowing anyone with any web-enabled handset to find offers and experiences close to them. It’s also redeemable via a handset, so no printing and posting of coupons.
O2 has partnered with 30 major UK brands who will be offering 40 exclusive deals, which can be used at 3,500 high street outlets. One of the deals includes 50% off Odeon cinema tickets from Sunday to Thursday. Priority moments builds on priority ticketing, which has seen 600,000 tickets bought through 02 since 2009.