Gabby Logan today urges all fellow parents to pledge support for Lloyds TSB National School Sport Week (27 June–01 July) – Britain’s biggest school sport event – as research released today reveals that parental support and physical activity levels are major factors in their child’s involvement in sport.

In 2010, National School Sport Week inspired young people across Britain to try a new Olympic or Paralympic sport for the first time – and as a result of taking part in the week, nearly three quarters (71%) of primary school pupils were inspired to take part in more sport, whilst regular sport participation amongst young people increased from 76% to 82% across Britain. The research released today also highlights that 81% of parents with school aged children think that sport can play an important role in their child’s development, while 92% fully support their child taking part in sport.

Parental inspiration is clearly major contributing factor in UK children’s desire to take part in sport. In fact, 81% of school aged children taking part in five or more hours of PE and sport per week come from parents or guardians who played sport outside of school when they themselves were growing up. In addition to this, 87% of parents who loved sport at school consider themselves "physically active parents" now and they in turn support and encourage their child to be active both in and out of school

Parents and schools can find more information on Lloyds TSB's National School Sport Week at: www.lloydstsb.com/schoolsportweek