***Strictly Embargoed Until Tuesday 14th December 2010***
Children in London will visit Santa in a very unusual location today at the world’s first ever Christmas aqua grotto, built to encourage families to have fun and keep active by taking a dip during the holiday season.
The aqua grotto is also being used to raise awareness for children’s charity, which is working to help children suffering from abuse, poverty, homelessness, disability and illness.
Children will receive presents from a very famous Father Christmas - Olympic swimming gold medallist Duncan Goodhew, at the Park Club in Acton, London. The children will then take the plunge in the British Gas aqua grotto with Santa’s well-known elf, six-times swimming world champion Mark Foster.
British Gas, the principal partner of British Swimming has constructed the aqua grotto to give children a festive fun day out with a difference, highlighting the health and fitness benefits of swimming to families at a time of festive indulgence.
On average Britons consume a staggering 5,551* calories during Christmas Day, nearly three times the amount of calories recommended by the Department of Health (1940 calories per day for women and 2550 for men).
Even a gentle swim can burn over 200 Kcal in half an hour and a fast front crawl can burn 400Kcal, the same as running at 8 miles an hour. So swimming is the perfect antidote to all that Christmas over-indulgence and it’s a great way of keeping active in a warm indoor environment, away from the winter weather.
B-Roll Footage Will Contain:
- IV MARK FOSTER (ELF) – SIX TIMES WORLD CHAMPION SWIMMER
- IV DUNCAN GOODHEW (SANTA) – OLYMPIC GOLD MEDALLIST SWIMMER
- GVS CHILDREN AT THE AQUA GROTTO
For further information please contact:
Milly.Dogruyol@tvcgroup.com
020 7535 5800 | 07535 704 657
Children in London will visit Santa in a very unusual location today at the world’s first ever Christmas aqua grotto, built to encourage families to have fun and keep active by taking a dip during the holiday season.
The aqua grotto is also being used to raise awareness for children’s charity, which is working to help children suffering from abuse, poverty, homelessness, disability and illness.
Children will receive presents from a very famous Father Christmas - Olympic swimming gold medallist Duncan Goodhew, at the Park Club in Acton, London. The children will then take the plunge in the British Gas aqua grotto with Santa’s well-known elf, six-times swimming world champion Mark Foster.
British Gas, the principal partner of British Swimming has constructed the aqua grotto to give children a festive fun day out with a difference, highlighting the health and fitness benefits of swimming to families at a time of festive indulgence.
On average Britons consume a staggering 5,551* calories during Christmas Day, nearly three times the amount of calories recommended by the Department of Health (1940 calories per day for women and 2550 for men).
Even a gentle swim can burn over 200 Kcal in half an hour and a fast front crawl can burn 400Kcal, the same as running at 8 miles an hour. So swimming is the perfect antidote to all that Christmas over-indulgence and it’s a great way of keeping active in a warm indoor environment, away from the winter weather.
B-Roll Footage Will Contain:
- IV MARK FOSTER (ELF) – SIX TIMES WORLD CHAMPION SWIMMER
- IV DUNCAN GOODHEW (SANTA) – OLYMPIC GOLD MEDALLIST SWIMMER
- GVS CHILDREN AT THE AQUA GROTTO
For further information please contact:
Milly.Dogruyol@tvcgroup.com
020 7535 5800 | 07535 704 657
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