A Last Minute Response to Unemployment

25 Jun

Channels: Travel

With Unemployment Shooting Up By 244,000 People to 2.22 Million, Lastminute.Com Launch A Search To Find An Unemployed Brit To Become An Official Global Travel Reporter

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THURSDAY 25 JUNE 2009: Ian McCaig, CEO of lastminute.com is available for live and pre-recorded interviews to discuss how the global downturn is affecting the tourism industry. He will also be launching a search for an unemployed Brit to become its first official global travel reporter.

Tourism supports 2.7m jobs and 200,000 small and medium-sized businesses. The weak pound means Britain is already more attractive for foreign visitors. But the global recession means other countries are also working extra hard to attract holidaymakers. Visitor numbers to the UK fell 10% in the first four months of the year, whereas the number of Britons travelling abroad fell 16%.

In response to challenging UK employment conditions, lastminute.com are inviting applications from unemployed Brits who are looking for a new career path.

Once selected, the chosen applicant will embark on their new job which in three months will include;
• Travelling over 32,000 miles
• Spending over 60 nights away
• Visiting eight cities across three continents – which includes Dubai, New York, Egypt, Paris, Barcelona, and Las Vegas.
• Experiencing a 5 star lifestyle

New research released today alongside the launch reveals 4 out of 10 said that they would like career in travel if they were made redundant. 6% would like to be a holiday rep, whereas more than a third of the UK would like to be a travel journalist or photographer if they were made redundant. As 40% of UK workplaces have been affected by the current economic climate, and 2.22 million people are unemployed, the travel company is expecting a positive response as they open for applications.

The opportunity entails venturing to a series of destinations throughout the summer and reviewing flights, hotels, concerts, restaurants and theatre shows - reporting back via a blog. Anyone wanting to enter must send a photo of themselves having a good time on holiday, and a review of no more than 200 words describing their experience to oneheckofasummer@lastminute.com by July 15th. A panel of industry experts will vet all applications, before the travel reporter is chosen at the end of July.


For Further Information Please Contact:

kate.potgieter@tvcgroup.com
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