Celebrity mum, actress and TV presenter Amanda Holden is available for live and pre-recorded interviews, as part of a new campaign to show how the credit crunch need not get in way of family fun time.

New research reveals that two thirds of mothers (65%) fear the current credit crisis will put a stop to family treats. However, along with 80% of British mothers, Amanda Holden has found new ways to entertain the family at low or no cost. Dubbed ‘econo-treats’, mothers determined not to curtail their family time have become extra clever and inventive in finding alternative ways to entertain their kids on a tight budget.

83% of mums surveyed also believe they can still be short of money but find plenty of ways to be a happy family – with some saying the credit crunch has actually brought them together as a family more.

In response to these results, from April onwards, ‘town beaches’ will be created at five locations across the country, including Edinburgh, Swansea, Stockport, Newcastle and Northampton. The beaches will feature good old fashioned family activities including sandcastle-making competitions, and hopes to enable British families to spend some free, feel-good family fun-time together

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